Every brand has a story worth telling, and I love bringing those stories to life across every possible platform and pixel.
Whether I'm deep in Adobe Creative Suite (or Canva) designing corporate impact reports, updating website content, brainstorming social posts, or behind the camera, I bring the same blend of strategic thinking and attention to detail to every project.
Take a peek at some of my favorite work that showcases how I help businesses tell their stories across print, digital, and everything in between.
Impact Reports
In 2023, I redefined the company’s annual impact report process, bringing creative control in-house which saved $60K annually, and also allowed for greater creative control and faster project turnaround. I designed this project and worked with a local printer to produce and distribute.
Logo Refresh
The Yulista logo had some "quirky" elements to it, so with the introduction of Yulista groups in 2023, it was the perfect time to refresh the main Yulista logos. Yulista's logo family includes over 26 main logos and 300+ different versions and variations, which all received updates at this time.
The refreshed logos meant that all aspects of Yulista's branding and creative execution had to be updated. This included business cards, letterhead, websites, print materials, promo items and much more.
I also designed a new Brand Guidelines to raise awareness of the refreshed logo and support team members when using the new logos.
HSV Airport Video Ads
Yulista has advertised at Huntsville Int'l Airport for the past 5 years. It's a tricky project because while we can have multiple ads, they can only be 10 seconds long. Our 2024 campaign featured quotes from Mayor Battle, Congressman Dale Strong, and Tom Sharp, all highlighting why Yulista is important to Huntsville. I developed the concept and produced all 3 videos.
Team Events
Yulista produces many events throughout the year for team members. These include family picnics, holiday parties and Take Your Child to Work Day. I am responsible for creating all graphics for these events, including email banners, signage, flyers, and social media posts and the event shirts. I'm also involved with event planning and logistics for most events as well.
Social Media
I'm responsible for all creative execution on Yulista's social media channels. Developing a coordinated and consistent voice for each platform has been challenging but also a lot of fun. We've seen significant growth on social media in the past 3 years, all from organic posting and engagement.
LI Growth: 20% in 2024, 44% over past 2 years, 81% over past 3 years
FB Growth: 22% over past 3 years
IG Growth: 10% in 2024, 23% over past 2 years, and 67% over past 3 years.
Additional Work
Tradeshow & Event Signage
Digital Graphics
