I lead all creative strategy and execution across Yulista's social media platforms. Through organic content creation and community engagement, I've driven significant follower growth and increased brand visibility over the past three years. This portfolio showcases my ability to adapt brand messaging across diverse social platforms while maintaining a cohesive visual identity and voice that resonates with target audiences.
Yulista Social Media Growth:
Linkedin:
81% growth over 3 years (20% in 2024 alone)
81% growth over 3 years (20% in 2024 alone)
Facebook:
22% over past 3 years
22% over past 3 years
Instagram:
67% growth over 3 years (10% in 2024)
67% growth over 3 years (10% in 2024)
As the lead for our social media marketing, I manage end-to-end content creation, from photography and videography to design and copywriting. I use data to determine best days and times to post and work with team members to drive engagement and encourage sharing.
General Engagement Social Posts
My social media strategy positions Yulista as an industry leader by showcasing our team's achievements and diverse capabilities, building brand authority while attracting top talent and potential clients. This approach strengthens stakeholder relationships and establishes Yulista as the go-to partner for complex, mission-critical projects.
Talent Acquisition & Recruiting Social Posts
Highlighting specific job openings, locations, and contracts is important. At any given time, we have hundreds of positions open. The strategy focuses on maintaining fresh, engaging content that drives consistent impressions and meaningful engagement.
