Each year, I take on the exciting challenge of designing our company's annual impact report - a comprehensive visual journey that celebrates our achievements and paints a vision of what lies ahead. This signature piece allows me to push creative boundaries while transforming complex data and milestones into an engaging narrative that resonates with every employee across the organization.
Since 2022, I've designed Yulista's annual impact reports, bringing the process in-house to save $60K annually while maintaining creative excellence.
Flip through the pages of past impact reports I've designed for Yulista:
2024 Impact Report:
We felt limited by the landscape format of past reports, so I redesigned it to be 8.5 x 11. In addition to giving me more creative leeway, moving to a size that fit better on the offset printers allowed us to save several thousand dollars.
THEME: People. Purpose. Passion.
2023 Impact Report:
For the 2023 impact report, we used a landscape format but aimed to have a clean design without sacrificing impact and digestibility of the information. This report features a striking contrast between bold typography and colorful imagery
THEME: When One Wins, We All Win
2022 Impact Report:
For the 2022 impact report, I overhauled the entire process, bringing creative control in-house which saved $60K annually, and also allowed for greater creative control and faster project turnaround. I designed this project in its entirety, and worked with a local printer to produce and distribute.
THEME: We Are a Forever Company
Through thoughtful design choices and innovative storytelling, these reports transform complex data and company milestones into engaging narratives for all team members.
