Photography
With over 15 years of professional photography experience, and as owner of commercial photography business SHOOT MY BRAND, I bring technical mastery of camera systems, concepts, lighting, and photo editing to every project.
In-house photography eliminates costly external shoots and revisions that can easily cost companies $10,000-$50,000 annually, while ensuring consistent brand alignment across all visual content. My expertise delivers high-quality imagery with the flexibility and quick turnaround that only in-house talent can provide.
I take photos of our team members, capabilities, and events and these photos are then used throughout our marketing.
Video
As a versatile visual content creator, I handle comprehensive video production from shooting through final delivery, editing in Adobe Premiere Pro and Canva for events, capability showcases, and marketing campaigns. This in-house video capability eliminates expensive external production costs while ensuring rapid turnaround and brand consistency alongside my photography expertise.
Take Your Child to Work Day
This company-wide event brought 100 families to our corporate facilities for a full day of scheduled tours, meals, and activities designed specifically for employees' children. The project required extensive coordination across multiple departments and careful logistics planning to ensure smooth execution throughout the day.
Beyond video production, I created comprehensive event materials including promotional graphics and a custom coloring and activity book to engage the children during the event. The sizzle reel captured the energy and success of the day, showcasing both the thoughtful planning and the genuine connections made between families and our workplace culture.
Airport Advertising
Yulista has advertised at Huntsville Int'l Airport for the past 5 years. It's a tricky project because while we can have multiple ads, they can only be 10 seconds long. Our 2024 campaign featured quotes from Mayor Battle, Congressman Dale Strong, and Tom Sharp, all highlighting why Yulista is important to Huntsville. I developed the concept and produced all 3 videos.
Recruiting / Position Highlight Video for Social Media
Video content has become essential for modern recruiting, allowing potential candidates to see company culture and job opportunities in action rather than relying solely on text-based job descriptions. Social media recruiting videos help positions stand out in crowded job markets by showcasing real workplace environments and team dynamics, ultimately attracting higher-quality candidates who can better envision themselves in the role. The visual storytelling format is particularly effective on social platforms where most job seekers are actively browsing and engaging with content.
Highlight Videos of Packing & Delivering Backpacks to Alaska
Video content significantly increases participation and engagement for our philanthropic initiatives by showing potential volunteers exactly what they're walking into before they commit their time. These highlight videos capture the energy and impact of our backpack packing and delivery efforts, helping employees understand the process, see the meaningful outcomes, and feel more confident about participating in future charitable events. When people can visualize the experience and witness the direct impact of their efforts, they're much more likely to get involved and stay engaged with our ongoing community outreach programs.
Yulista Group Overview Videos
These short videos help clarify our evolving company structure for both internal teams and external audiences, as our organizational changes over the past year have required ongoing communication and explanation. The video format simplifies complex corporate relationships and makes our new structure more accessible and understandable than traditional organizational charts or written explanations.
Social Media Reels
Video content dominates social media algorithms and drives significantly higher engagement rates than static posts, making reels essential for maintaining visibility and audience connection. These short-form videos allow us to showcase company culture, celebrate achievements, and share behind-the-scenes moments in the dynamic, entertaining format that social media audiences expect, and platforms prioritize.
