Effective branding serves as the linchpin of all corporate marketing efforts and establishes a visual foundation that drives recognition, trust, and consistency across customer touchpoints.
My comprehensive branding work includes complete corporate rebrands and refreshes, managing extensive logo libraries of over 200 variations, and developing all supporting collateral from business cards and letterhead to email signatures and stationery.
Logo Refresh
The Yulista logo needed refinement to align with the company's evolving brand strategy. With the introduction of Yulista groups in 2023, it was the perfect time to refresh the main Yulista logo. The family of logos includes over 26 main logos and 300+ different versions and variations, which all received updates at this time.
The refreshed logos meant that all aspects of Yulista's branding and creative execution had to be updated. This included business cards, letterhead, websites, print materials, promo items and much more.
I also designed new brand guidelines to raise awareness of the refreshed logo and support team members when using the new logos. This guide includes all our corporate logos including group, subsidiary, and philanthropic logos.
