Over two decades of creative leadership has taught me that the most powerful brands don't just live on screens—they inhabit spaces, guide movement, and create memorable touchpoints in the physical world. From corporate headquarters to trade show floors, I've designed spatial narratives that bridge brand strategy with environmental storytelling, managing everything from concept through final installation. The work featured here represents a synthesis of creative vision, project management expertise, and strategic thinking—where every sign, surface, and spatial element serves a purpose in the larger brand story.
Corporate Environmental Design
When Yulista's new 4-story corporate headquarters at Redstone Gateway was under construction (during the pandemic), I collaborated directly with the architectural team to weave the company's brand story into the building's DNA. The result was a comprehensive environmental graphics program featuring over 40 large-scale installations strategically distributed across all four floors, each reinforcing core values while creating distinct experiences for different areas. Through extensive use of interior and exterior window film applications, we transformed the building itself into a living embodiment of Yulista's mission, creating an immersive brand experience that greets employees and visitors from the moment they approach the building.
Despite managing the installation remotely during the pandemic, I successfully orchestrated the entire process, troubleshooting issues in real-time to ensure flawless execution. The installation has earned continuous praise from employees and visitors over five years, with zero updates needed—a testament to strategic content selection and timeless design that continues to resonate with audiences today.
Small Space - BIG Impact
When Yulista acquired a new facility that was essentially a blank canvas, I transformed it into a move-in-ready space that immediately communicated our bold brand story. Working with our local vendor, I designed and executed large-scale graphics under an aggressive 6-8-week deadline, delivering on time and exceeding client expectations with results that made an instant impact.
"Thank you for the tremendous job decorating the 120-1 warehouse building to EXCEED our customer’s expectations. It looks amazing!" - General Manager of the Program
Other Environmental Projects
Inspirational Breakroom Art
Updated lobby art at one of our hangars. Before is on the left, completed design is on the right, with the mockup options underneath that leadership selected from.
Updated History Wall Graphics
Before: These were designed before I started at Yulista. The lengthy text over the images made them hard to read with the way they were designed, and made the history wall feel cluttered.
Comparison of the old graphics and the new ones. They are more streamlined and consistent which allows the story to shine through.
