Digital design requires a unique understanding of screen-based mediums, user experience, and platform-specific requirements that differ significantly from print work. My digital design portfolio showcases work created specifically for online environments, including online-only documents, web/email graphics, marketing campaigns, and digital advertising materials. These projects demonstrate proficiency in designing for various screen sizes, optimizing for web performance, and creating engaging content that drives user interaction across digital platforms.
Quarterly Newsletters
Yulista's quarterly newsletters are designed exclusively for digital distribution, optimized for screen readability across devices with careful attention to file size, responsive layouts, and interactive elements like clickable links. Success is measured through engagement metrics like open rates and click-through rates, which directly inform future design decisions.
The Q1 issue for 2025 had 289 reads, out of an audience of 750, and a total reading duration of over 28 hours.
The data showed sustained reader engagement across all pages, proving the newsletter successfully held attention from start to finish—a key indicator of effective digital content design.
Online-Only Documents
While the materials below may visually resemble traditional print pieces, they're specifically optimized for digital environments and online sharing. Digital documents require different design strategies: colors that render consistently across monitors, fonts that maintain legibility on screens, and layouts optimized for PDF viewing and quick download speeds. Unlike print materials, digital documents can incorporate interactive elements, embedded links, and are designed to maintain visual integrity whether viewed on a laptop, tablet, or smartphone—making the design process fundamentally different from traditional print work.
Capability Brochures
Visitor Guide
Digital Ad Campaign
This campaign demonstrates how strategic design adapts seamlessly across multiple formats and sizes while maintaining consistent messaging and visual impact. Each variation is optimized for its specific platform requirements yet works together as a unified brand experience.
Digital Design
These digital design elements are the often-overlooked details that transform individual pieces into cohesive, professional campaigns. From social media headers to email banners and video thumbnails, these assets may seem small but they're the visual threads that tie everything together—creating the polished look of professional brand experiences.
